Links, Links, Links
Earlier we talked about the mantra: content, content, content. But frankly links, links, links is even more important.
Ideally you want QUALITY external links from authority sites (within your theme) with your important keywords in the anchor text. Make sure you link to a page that SEO optimised for that keyword phrase.
Unfortunately quality links can be difficult to acquire. So what can you do? Don’t give up – there are plenty of easy quick hits. For a new site, submit you site to “stats” type sites (such as alexa, quantcast, etc.) – there are literally 1000s of these sites. Google does seem to crawl these sites daily so you can get your site included in Google quickly. There is a free tool here: IMT Website Submitter.
Directory Links
Directories are great source of one way links. There has been a lot written that directories have been devalued but don’t believe everything you read. Always try to get a link in DMOZ (free) and Yahoo Directory (paid). Hey a paid link – I though paid links were a no go! Ideally target niche directories in your theme. So if you are a Real Estate site then submit to Real Estate directories. Also choose Directories with good Google Page Rank. Submitting to Directories is tiresome and there are some great tools out there – we favour SubmitEaze (this also submits articles to article directories – another source of one way backlinks).
RSS Directories
Another great source of one way links are RSS directories. Submit your RSS feed for great links to your site. Often RSS sites will publish the “content” of your feed so you get anchor links to your posts ON YOUR SITE. As you add a new post, the RSS directory will display the latest post with a link. You DO NOT have to keep updating the RSS directories – they update your posts automatically in many cases. Try Feedage.com and Feedagg.com are great but there are literally 100s of these directories. We like Traffic Mania RSS Bot.
