Archive for the ‘Miscellaneous’ Category
9July2007
Google Releases “Share of Voice” Impression Metrics for Advertisers
Posted by under: Miscellaneous.
Search engine giant Google has released another enhancement to its AdWords advertising platform which will allow advertisers to get a better understanding of their campaigns’ performance. The new impression metrics are akin to traditional advertising’s “Share of Voice” measurements.
As detailed in the Inside AdWords blog, “Share of voice” is a metric often used in the advertising industry to
Original post by Rene LeMerle
Popularity: 4% [?]
3July2007
The Small Business SEO Checklist
Posted by under: Miscellaneous.
Small businesses are started everyday and many are becoming increasingly aware of the important role search engines play in the growth and success of their business. With the competition for search terms ever increasing, businesses now need to ensure they start on the right foot and make their websites search engine friendly from the beginning.
Here is my 5 point SEO checklist for developing a
Original post by Matthew Elshaw
Popularity: 4% [?]
3July2007
Google Maps - Drag and Drop Directions
Posted by under: Miscellaneous.
Google have made another update to their increasingly popular Google Maps service. “Click and Drag” enables users to change their ‘route’ when using Google’s driving directions. Google Maps provides directions between any 2 places (dependant on your location), however should you want to avoid highways and bad traffic, or simply want to take the ’scenic route’ you can now change your route
Original post by Lara Appelhans
Popularity: 3% [?]
3July2007
Google’s Latest Acquisition: GrandCentral
Posted by under: Miscellaneous.
Google have announced their latest acquisition, GrandCentral Communications, a company that provides services for managing your telephone communications online.
The basic premise of GrandCentral is “one phone number for life”. This allows you to keep a single number when you change jobs, homes etc. The number then links to any of your current phone numbers depending on the caller’s relationship
Original post by Matthew Elshaw
Popularity: 3% [?]
3July2007
Google Pay per Action - Now Open Globally!
Posted by under: Miscellaneous.
In March this year, Google announced it was beta testing a new pay per action advertising system for US customers using the Adwords platform. Well behold, beta testing is now open to all advertisers globally.
To summarize, pay per action is a new advertising model where you only pay when somebody completes an action on your website, rather than by click or impression. This action may be an
Original post by Jamie Olsen
Popularity: 3% [?]
2July2007
New Yahoo! SmartAds - Unrivalled Dynamic Online Advertising System
Posted by under: Miscellaneous.
Yahoo! has just unveiled a new SmartAds program which promises to provide unrivalled levels of relevance and targeting for online advertisers. Now creative and messaging will be dynamically merged - presenting Yahoo! users with more tailored advertising than ever before.
After the recent merger of their search and display advertising divisions, this new smart advertising program has many in the
Original post by Rene LeMerle
Popularity: 3% [?]
26June2007
Top 100 - The Dos and Don’ts of E-Commerce
Posted by under: Miscellaneous.
There has been some very interesting discussion over at Webmaster World regarding the top 100 dos and don’ts in e-commerce. Started by Habtom the list has many interesting tips and common sense advice for any business operating an e-commerce website. While not all the points may apply to your business this list is an excellent ‘checklist’ for any website - guaranteed there’s something we can all
Original post by Lara Appelhans
Popularity: 3% [?]
26June2007
blinkx and RealPlayer Take On YouTube
Posted by under: Miscellaneous.
Video search engine blinkx, has teamed up with RealNetworks to use its RealPlayer media player online. The deal will see RealPlayer installed with a video search box, powered by Blinkx, enabling users to search around 12 million hours of online video.
This new deal is sure to provide Google owned YouTube with some fierce competition. Blinkx currently manages around 4 million search queries per
Original post by Lara Appelhans
Popularity: 3% [?]
26June2007
eBay Restarts AdWords Campaign with Reduced Spend
Posted by under: Miscellaneous.
Last week I reported on a potential war brewing between eBay and Google regarding their competing checkout solutions, Google Checkout and Paypal. The conflict left Google in the dark when eBay decided to pull their AdWords listings from Google search results.
eBay called the move an ‘experiment’ claiming they wanted to test how the change in advertising would effect traffic to the site. The
Original post by Matthew Elshaw
Popularity: 3% [?]
26June2007
Yahoo! to Acquire MySpace for 25% Stake
Posted by under: Miscellaneous.
According to the Silicon Valley rumor mill, Fox Interactive, a division of News Corp., has dangled social network icon MySpace in front of the Yahoo! board to tempt them into selling a 25% share of the company. While MySpace carries a significant amount of traffic, the jury’s out whether it’s worth the price tag.
The first question that comes to mind is “WHY?”
Why has Fox Interactive, or
Original post by Rene LeMerle
Popularity: 3% [?]
