26 October 2008
PRSA 2008: Word of Mouth Online or Off – What’s The Difference?
Posted by blog under: News .
Can you truly measure the effect of word of mouth in marketing, whether it be online or offline? If so, which is more effective? Further, if so, what exactly can we as marketers do with it?These were the bold questions set forth by Jeffrey Graham, Executive Director, Customer Insight, New York Times, in the […]
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